<?xml version="1.0" ?>
		<!--  RSS generated by APN on Mon, 16 May 2011 06:20:17 +1200 -->
		<rss version="2.0">
			<channel>
				<title>New Zealand Herald  - Sean D&apos;Souza</title>
				<link>http://www.nzherald.co.nz/</link>
				<description>Latest Content for Sean D&apos;Souza</description>
				<language>en-nz</language>
				<copyright>Copyright 2011 APN HOLDINGS NZ</copyright>
				<lastBuildDate>Mon, 16 May 2011 06:20:17 +1200</lastBuildDate>
				<docs>http://blogs.law.harvard.edu/tech/rss</docs>
				<generator>APN RSS Generator</generator>
				<managingEditor>webnews@nzherald.co.nz</managingEditor>
				<webMaster>webmaster@nzherald.co.nz</webMaster>
				<image>
					<title>New Zealand Herald  - Sean D&apos;Souza</title>
					<url>http://www.nzherald.co.nz/images/nz_little_logo.gif</url>
					<link>http://www.nzherald.co.nz/sean-dsouza/headlines.cfm?a_id=479</link>
				</image>
	
				
				<item>
					<title>Sean D&apos;Souza : Nudging customers to the next step</title>        
					<description>When you&apos;re writing an article, inserting the next step should be really simple.

It is, if you are clear about what you want the customer to do next.

But, hey, we all know what we want the customer to do next, yet there&apos;s still...</description>
					<link>http://www.nzherald.co.nz/sean-dsouza/news/article.cfm?a_id=479&amp;objectid=10723783&amp;ref=rss</link>
					<author>newsfeeds@nzherald.co.nz</author>
					<pubDate>Mon, 09 May 2011 09:30:00 +1200</pubDate>
				</item>
			
			</channel>
		</rss>