http://www.nzherald.co.nz/ Latest Advertising headlines from nzherald.co.nz en-nz Copyright 2010 APN HOLDINGS NZ Fri, 19 Mar 2010 08:00:09 +1200 http://blogs.law.harvard.edu/tech/rss APN RSS Generator webnews@nzherald.co.nz webmaster@nzherald.co.nz http://www.nzherald.co.nz/images/nz_little_logo.gif http://www.nzherald.co.nz/advertising/news/headlines.cfm?c_id=111 http://www.nzherald.co.nz/advertising/news/article.cfm?c_id=111&objectid=10632966&ref=rss LONDON - The choices we make at the supermarket checkout are less down to personal taste than we might like to think.Forget sexual stereotyping, gender targeting is the latest mantra as food marketers exploit hidden cues in the... newsfeeds@nzherald.co.nz Fri, 19 Mar 2010 04:00:00 +1200 http://www.nzherald.co.nz/advertising/news/article.cfm?c_id=111&objectid=10632860&ref=rss A young woman stands in front of a mirror in the commercial, getting ready for the evening. She takes some tissue, lovingly rubs its softness against her cheek for a minute, then - according to everyone's idea of a good time - stuffs... newsfeeds@nzherald.co.nz Fri, 19 Mar 2010 04:00:00 +1200 http://www.nzherald.co.nz/advertising/news/article.cfm?c_id=111&objectid=10632675&ref=rss Media companies will be hoping they have moved beyond the unprecedented advertising slump of last year.The Advertising Standards Authority yesterday released figures for advertising media turnover.They show the total media... newsfeeds@nzherald.co.nz Thu, 18 Mar 2010 04:00:00 +1200 http://www.nzherald.co.nz/advertising/news/article.cfm?c_id=111&objectid=10632644&ref=rss NEW YORK - Magazine publishers in the United States may have a new way to boost flagging circulation: the iPad.The Audit Bureau of Circulations said yesterday that it had changed its definition of a digital magazine to accommodate... newsfeeds@nzherald.co.nz Thu, 18 Mar 2010 04:00:00 +1200 http://www.nzherald.co.nz/advertising/news/article.cfm?c_id=111&objectid=10632552&ref=rss NEW YORK - Tiger Woods' return to the golf course is a long-awaited boon to sponsors that stood by him and marketers who stand to get big exposure from the big Masters audience.Woods dropped out of the golf world last fall after... newsfeeds@nzherald.co.nz Wed, 17 Mar 2010 10:57:30 +1200 http://www.nzherald.co.nz/advertising/news/article.cfm?c_id=111&objectid=10632499&ref=rss An Auckland car dealership has been fined $18,000 for misleading customers over a "zero per cent interest" finance rate.Tristram European Limited was fined yesterday in the North Shore District Court after pleading guilty to five... newsfeeds@nzherald.co.nz Wed, 17 Mar 2010 04:00:00 +1200 http://www.nzherald.co.nz/advertising/news/article.cfm?c_id=111&objectid=10631480&ref=rss An Israeli supermarket looked to cash in on the infamous surveillance camera footage showing suspected assassins stalking a Hamas operative in Dubai with a new advertising campaign. The commercials for the "Mahsaney Kimat Hinam"... newsfeeds@nzherald.co.nz Fri, 12 Mar 2010 04:40:00 +1200 http://www.nzherald.co.nz/advertising/news/article.cfm?c_id=111&objectid=10631450&ref=rss Television New Zealand is looking at radical solutions to trim $30 million to $40 million from budgets - including halving the 6pm news hour.It is understood that TVNZ has sounded out TV3 advising: "If you go half an hour, we'd... newsfeeds@nzherald.co.nz Fri, 12 Mar 2010 04:00:00 +1200